Little Footsteps is a charity campaign in collaboration with Save The Children UK to promote more acceptance of kids in public spaces through safer public space and behaviour from other adults. As there has been increasing number of anti-social or hostile behaviour towards children and parents in social spaces such as restaurants or libraries, numerous studies noted how this is affecting their development.

To counter this, Little Footsteps have created two penguin characters: Gwinn Penn the ‘adult’ and Eggwin the ‘child’, them symbolising the different audience of this campaign, which can be used to create posters and other promotional material which can be placed in communities to remind people to be more accepting of children. After all, “it takes a village to raise a child”!